Over 25 years experience in the Direct Marketing industry fostering a greater understanding of its potential to the business community across all sectors. David Barratt has an interesting story to tell. Having started work with Australia Post in 1970 as a telegram boy, he developed his direct marketing skills working with clients from all business sectors. Today, David still espouses direct marketing communication as a vital business-building tool. He has seen direct marketing evolve from mass mailings through to digital database marketing and data warehousing. But has anything really changed? Is direct mail dead? David certainly doesn’t think so! David introduces a pragmatic approach to the frenetic use of various media tools available to businesses today. He urges all businesses, particularly small to medium enterprises to think more strategically about media. David is available to speak to business and community groups about his experiences and provide ideas and easy-to-use tips for direct communication techniques. Past Engagements ¨ Pan-Pacific Direct Marketing Symposium, Sydney (1995) ¨ Fundraising Institute of Australasia National Convention, Melbourne (1996) ¨ Aust. Marketing Institute Marketing Week, Adelaide (1996 & 2002) ¨ Aust Lifewriters Association National Conference, Adelaide (1997) ¨ 21st Century Marketing, Adelaide (1997) ¨ Building Customer Loyalty NOW!, Adelaide/Darwin (1999). ¨ Aust. Post Seminar Series ‘the cheque’s in the mail’ Adelaide (2000/01) ¨ Raw Facts: Refined Figures Adelaide (2002/03) ¨ Fundraising Institute of Australia National Conference, Canberra (2003) ¨ Australia Post ‘Tick Boxing’ Seminar Series Adelaide (2004) ¨ Australia Post Mail Marketing Workshops (2005 to present) Asia Business Forum, Bangkok Thailand, 2-day training course (2007) He is a Tutor, Mentor and past Guest Lecturer for a number of industry and educational bodies including Aust. Direct Marketing Association, the Advertising Federation of Australia (A.F.A. AdSchool), the Fundraising Institute of Australia and many others.
