Malcolm is the Principal of advertising agency Malcolm Auld Direct, known as MAD; specialist marketing education company The Marketing Campus; and e-marketing agency BuzzMail. He’s also run a few multi-national advertising agencies in his career – including Ogilvy & Mather Direct, J. Walter Thompson and EuroRSCG Partnership – and been the National Marketing Manager of TNT.
Malcolm has worked across most marketing categories during his 25+ year career and brings a depth of local and international experience to help grow his clients’ businesses.
He is author of one of Australia’s largest selling marketing texts – Direct Marketing Made Easy as well as E-mail Marketing Made Easy, the world’s first non-American book on the topic.
Malcolm is a regular contributor to business publications and television shows and is one of Australia’s most popular marketing educators, having trained executives in 17 countries.
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Testimonials:
Delegate FIA Conference 2/03/2009 “Both within Australia and internationally, over a 30 year period in hotels and airlines, I have seen few presentations such as yours last Monday afternoon at the FIA conference: what a way to conclude the three day event.
Naturally you have been associated in the Direct Marketing arena for many years however you also have such experience and a most professional way of communicating to an audience.”.
