Marketing Books

Direct Marketing Made Easy

- by Malcolm Auld (RRP $45.00 plus GST)

Australia’s largest selling marketing text now in its second edition. It is packed full of samples case studies, advice, tips, traps and much more on how to succeed with direct marketing. Written in an easy to read style, you’ll find yourself referring to this again and again when you undertake your marketing.

Testimonials:

“This is the book I recommend to all ADMA Direct Marketing Certificate students. It is easy to read and understand, full of practical information, witty anecdotes and lots of local case studies — it’s perfect for people learning about our industry”
– Cate Furlong, (former) Education Services Manager, Australian Direct Marketing Association

E-mail Marketing Made Easy

- by Malcolm Auld (RRP $45.00 plus GST)

This was the first non-American book written about e-mail marketing. And just like its companion publication Direct Marketing Made Easy it is packed with information to help you succeed in your daily marketing activity.

Testimonials:

“Malcolm knows more about this industry than most — he predicted its development and has researched, analysed and practiced e-mail marketing since day one. His book is a complete how-to guide for anyone interested in doing e-mail marketing.”
– Michael Foot, (former) Managing Director Australia & New Zealand, Xpedite

How to Write Sales Letters that Sell

- by Drayton Bird (RRP $60.00)

Anyone involved in writing business communications will benefit from this valuable text — whether you’re selling your services to customers, prospects, or just writing internal correspondence.

Testimonials:

“The ultimate how-to book of direct mail letter writing”
– Victor Ross, former Chairman, Reader’s Digest

“The most intelligent book on the art of copywriting I have read. There is no better craftsman of the word in the world. I recommend it to anyone who has to write or approve sales letters.”
– Derek Holder, Managing Director, Institute of Direct Marketing

* All prices quoted are Australian dollars