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Internationally-acclaimed Essential Certificate in Digital & Direct Marketing now available in Australia exclusively from The Marketing Campus. Click here to try the 7-page demonstration, or here to download a brochure. This course will give you the skills to take your place as a knowledgeable leader in the digital & direct future. Here are the highlights:
  • Digital Marketing
  • Search Engine Optimization
  • Social Media
  • Email
  • Aligning Direct & Digital to Brand Strategy
  • Database Marketing & Management
  • Web data analytics
  • Segmentation, Targeting and Profiling
  • Building Profitable Relationships Across Channels
  • Multi-Channel Campaign Management
Created by experts; used by universities
The original course, Absolute Essentials of Direct Marketing was developed by The Institute of Direct Marketing, U.K. The course has been used by agencies like Ogilvy One and Grey International, and in 121 university courses in the UK and Europe, including the Cambridge MBA. Over 1,000 direct marketers have completed the course online since 2004.
Personal tuition by Australian experts
Master direct marketers Malcolm Auld and John Hancock of The Marketing Campus. will be your personal tutors. Your work will be evaluated by them and by accredited educators at the IDMA

At only $695 plus GST, this is the best value marketing education available.

Terms & Conditions
IDMA logo
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Customer Testimonials

"Both within Australia and internationally, over a 30 year period in hotels and airlines, I have seen few presentations such as yours last Monday afternoon at the FIA conference: what a way to conclude the three day event.

Naturally you have been associated in the Direct Marketing arena for many years however you also have such experience and a most professional way of communicating to an audience."

Delegate FIA Conference 02.03.09


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