Join Drayton Bird for breakfast and
watch the feathers fly
Drayton Bird pulls no punches when revealing what really works in digital marketing
Drayton's illuminating views will be accompanied by relevant examples, and cold hard statistics. Along with his customary sprinkling of pithy observations – and practical advice you can use.
He'll explain why he doesn't believe the days are numbered for direct mail and other long-established marketing media. As he puts it:
"These claims make great headlines. But they're based on a totally flawed premise: that new media replace old ones. How come people are reading more books than ever? Still watching TV, going to movies, listening to live music? Why are direct mail volumes still climbing? And why have e-mail response levels fallen from those early, dizzy heights?"
Bird for Breakfast will be a lesson in what really works in the "new" world of digital marketing, and includes:
- A look at what's happened in the past – and why
- An explanation of why so many digital predictions are sheer moonshine
- What marketers who know what they're talking about think – with a short clip from a US marketer who recently took $600,000 in four hours.
If you want to really understand how to invest your marketing dollars in the digital world (from an experienced practitioner) you can't afford to miss this breakfast.
To register download the form below.
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